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With the expansion of the digital industry, the demand for content writers is at an all-time high! From businesses to MNCs, everyone needs a digital strategy, content being the core of it. As a result, we could notice the expansion of the content writing jobs available. So, if you have a knack for engaging people with words, these content writing jobs will help you set a career path in this industry.
Let’s begin by learning about content writing and some jobs that offer the most fulfilling professional experiences.
What is Content Writing?
By definition, it involves the planning of content strategies, writing creative content, and even editing written content. The aim is to make the content captivating for the readers.
In most cases, content writing services are offered for digital marketing and branding purposes. Therefore, it also helps if you have some knowledge of the concepts of marketing. However, it is not always a necessity.
Stepping into any industry requires you to have a certain set of skills that will help you thrive. The content industry is no different; let’s look at some skills this industry expects you to have.
Skills needed for a Content Writing job
To become a content writer, you will also need to demonstrate skills such as:
- Time management, and more.
If you wish to kick-start your content writing career, you will have to practice writing original pieces that demonstrate unique thought and invoke curiosity in the reader.
So, how do you learn these skills? Well, you can go for some content writing courses. These courses can help you lay a foundation to begin your career as a content writer.
Alternatively, you can offer your content writing services by doing a content writing internship. You may also apply for a full-time job if you think you already possess all of these skills.
Now that you have learned a bit about content writing, let’s move on and look at the different types of job options that you can explore.
Types of Content Writing Jobs
This type of content writing is often considered one of the many building blocks of a modern brand. Today, copywriters are required to stretch the boundaries of their creativity to develop engaging content for major brands. It involves writing advertisement copies, emails, etc. You can go for freelance, full-time, or part-time copywriting jobs.
2. Ghost Writing
Despite the odd name, this type of content writing has nothing to do with the paranormal. Ghostwriting is essentially a type of content writing where the content doesn’t go under the name of the content writer. For example, content writing jobs for ghostwriters include writing opinion pieces, blogs, and editorial posts that are to be authored by CEOs of companies or prominent thought leaders. It can sometimes be tricky because you will have to put yourself in the author’s shoes and adapt their tonality and replicate it in your writing.
3. Instructional Design Writing
With the growing need for creating e-learning material for students, this field of content writing has become increasingly popular. If you think you can nail creating storyboards and instructional material, this job might be a good fit for you. There are a few part-time content writing jobs where you can write instructional material for e-learning services. You could also join a company that specializes in instructional design writing and find full-time employment as a content writer.
4. Technical Content Writing
This type of content writing is relevant in all kinds of technical fields like engineering, aeronautics, robotics, biotechnology, software, as well as consumer electronics. One of the best examples of technical content writing is product user manuals. You can find many content writing jobs as a technical content writer and earn well if you prove yourself as an expert in your field. Although it is not usually necessary to have a science background for such content writing jobs, it is always an added benefit if you do.
5. SEO Content Writing
If you are looking for a job as a content writer, then you may also explore the world of SEO content writing. This involves writing content that ranks higher on search engines. SEO content writers specialize in writing blogs and content for websites that utilize the most searched keywords. This, in turn, helps them optimize the website for higher traffic. If you have prior SEO knowledge, then it is easier for you to become an SEO content writer. But if you wish to learn more about it, you can choose to enroll yourself in one of the many content writing courses available online. Such courses will teach you all there is to know about SEO.
How to become a Content Writer?
If you’re impressed by the vast scope of content writing jobs, you might consider building a career around it. Here are some tips on what you need to do to become a successful content writer.
- Build a portfolio: Make sure your portfolio demonstrates your skills as a content writer and is appealing to a recruiter.
- Social media presence: Your social media presence can take you places. So, focus on building a social media presence that can help you increase your outreach to prospective clients and employers.
- Start your blog: You can write either on a specific niche or about different genres. This will help you establish authority in the industry if your blog has a high regular readership.
- A strong pitch: Create a pitch to present to your prospective clients. Keep it short and crisp so that prospective clients know exactly what they are paying for.
- Leverage online portals: Register on freelance job portals and maintain a decent level of activity there. It will help you bag lucrative projects.
- Start networking: Join professional networks or online communities like LinkedIn. It will help you grow your professional connections and might give you the perfect opportunity you have been looking for.
- Apply for the job you’re eyeing: Begin applying to prominent companies, and you are sure to clear the interview round if you go well prepared.
Content writing opportunities are on the rise. It is an industry that will only grow from here as there is no turning your back on digital technologies.
Besides going for a content writing job, if you are thinking of pursuing a writing degree abroad, know that it is a great option to explore. It will open various avenues for you and help you step up the ladder of success in this industry. If you need any help regarding choosing the course or university, reaching out to us might help!
Till then, keep writing!
Q1. Where to find content writing jobs?
Answer- You can easily find promising content writing employment opportunities through online platforms.
Q2. What is the salary I can expect in content writing jobs?
Answer- While it hugely depends on the experience you possess and the country you are applying to, the average salary for freshers might be around $40,000 per annum and can go high as per your experience.
Q3. What does a content writing job description include?
Answer- A content writer may be required to develop unique content for blogs, write articles and opinion pieces, develop product descriptions, and come up with fascinating content for social media and corporate websites.
Besides this, a content writer may work closely with digital and social media marketers when creating advertisement campaigns. Finally, the job description of a content writer can also include proofreading and editing all such work mentioned above.