Don’t miss these 5 statistical facts – Social media essay.

Social media has surrounded us. We use social platforms or applications for anything and everything. People shop from applications like Amazon, Flipkart, Myntra, Urbanic, etc. They connect from Whatsapp, Instagram, Snapchat, Wechat, Facebook, etc. All of us search for jobs and employees from social platforms like LinkedIn. We spend most of our time doing all these things on social media. It has several advantages and disadvantages. Let’s read more about the social media essay.

Advantages of social media 

• Better connection with people
• Learning new things every day
• Creative expression 
• Job opportunities
• Digital marketing

Disadvantages of social media

• Victim of cyberbullying and harassment
• Memory loss
• Gives anxiety and stress
• Decrease in social interaction or communication skills
• Decrease in self-esteem

These advantages and disadvantages are well-known. We need statistics to make people aware of them. Here are some statistical facts about social media that you should know. 

Top 5 statistical facts about social media

We talk the utmost truth when we say every second person uses social media. Statistically, 58.4% of the total population in the world uses social media. It has a tight grip on our daily schedule. It is deeply rooted in our lives that most of us can’t sleep without scrolling through social media. 

Here are the 5 statistical facts about social media that you must know.

The average daily screen time in the world is 2 hours 27 minutes

People use different kinds of social media. Some spend more time on Instagram, and some choose to dedicate time to building their job profile on LinkedIn. Regardless of our objective, we spend 2 hours 27 minutes on social sites daily. 

Let’s see the percentage of people spending time on different activities online. 

No.	Activity	Average %
1	Watching films/series online	54
2	Scrolling on social media	43
3	Messaging or chatting	42
4	Listening to music	37
5	Mobile applications	36
6	Playing video or computer games	35
7	Creating and uploading videos	16
8	Listening to podcasts	15

Facebook is still the most used social media platform

Among all the emerging social media platforms, Facebook still holds the top place with its increasing number of users. Facebook currently has 2,910 million active users worldwide. People from ages 24 to 34 use it the most. 

Everyone uses it for different purposes, but it is seen in research that most people see Facebook as a reliable source of news. 31% of the average American Facebook users consider it a reliable news source. 

Let’s see the usage of all social media.

No.	Social media	Average usage in millions
1	YouTube	2,562
2	Whatsapp	2,000
3	Instagram	1,478
4	TikTok	1,000
5	Snapchat	557
6	Twitter	436

Social media usage by children from 12 to 15 increased to 87% after the pandemic.

OfCom UK has published research on Children and parents: media use and attitudes in 2021. In that research, they found that children from age 12 to 15 spend more time on social media. Almost 91% of these children have their own smartphones. 31% of these children are watching forbidden content online. 

Spending more than 3 hours per day on social media can be harmful to children’s mental health. Approximately 13% of kids have reported feeling depressed after using social media. Cyberbullying is one of the reasons behind it. 59% of the kids in the United States have experienced cyberbullying or harassment on online platforms. 

People in North America use social media the most.

Researchers have published a regional analysis of social media users across the world. In this analysis, they found that the number of users in Northern Europe is 85%. It is the highest in the world. 

Let’s take a look at other regions as well.

No.	Region	Usage in %
1	Northern Europe	85%
2	North America	82%
3	Southern America	79%
4	South Eastern Asia	72%
5	Eastern Aisa	69%
6	Southern Aisa	45%
7	Western Africa	16%
8	Middle Africa	8%

People prefer social media for shopping

The pandemic has changed our perspective on online shopping. According to recent research, 43% of customers prefer social media for shopping. 68% of the customers agree that social media introduces them to new brands and exciting offers. 

The impact of social media made businesses create a special department for digital marketing. Approximately 80% of business executives think investing in social media marketing is important. 

Key takeaways

• This social media essay will help you get a good score on your exam. The statistics are taken from the research conducted by the Data Report in January 2022. 
• Social media is a great platform for business marketing. On the other hand, it can be addictive for users.
• The pandemic has boosted social media usage as it was the only medium to learn, earn, and entertain.

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Liked this blog? Read next: The top advantages & disadvantages of social media!

FAQs

Q1. Why is social media so important?

Answer: It has become a medium to connect with friends and family and a medium for business.

Q2. How does social media affect our lives?

Answer: Spending too much time on social media can result in anxiety, depression, and loneliness, and can induce suicidal thoughts.

Q3. What is social media?

Answer: Social media is an internet-based platform for communication.