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Did you know that the ROI from email marketing is 4200%? Well, email marketing has been an age-old strategy to derive perspective leads. However, the one-message-fits-all doesn’t work anymore. Marketers are shifting towards personalized email marketing for all the right reasons. So, read on to know everything about email marketing and personalization tools.
What is personalized email marketing?
Personalized email marketing is a process used by marketers where they leverage subscribers’ data to push out tailor-made and relevant content for specific audiences. This digital marketing tactic aims to create a personal email experience to increase the open and click-through rates.
Personalization can be done using the subscriber’s first name, demographics, last product purchased, or other such data points.
Strategy for personalized email communication
Now that you know about personalization in email marketing, let’s learn how we can integrate it via different strategies. Remember, personalization starts with collecting the correct information and keeping a structured database where every single piece of information you collect is in one place. In short, your CRM (Customer Relationship Management) tool lies at the core of it. Here are some of the best strategies for adding personalization to your emails.
Break down the email list
It is essential to segment your email list by analyzing your leads and categorizing them into small groups based on what they have in common. You can classify based on certain aspects, such as-
- Purchasing habits, etc.
You can analyze the customer’s behavior and create buyer personas. Consequently, it will help you get the right information about your audience and target them with a relevant message. Doing all this can help increase the open rates, clicks, etc., eventually leading to conversions.
A catchy subject line
A subject line is one of the essential parts of the email, as this is the first thing a reader reads in the email. So, make sure you make it catchy enough for people to open the email.
Not sure how you will do it? Well, just follow these simple ways to create a fantastic subject line with a touch of personalization.
- First, make your subject line short and to the point.
- Add personalization elements like the name of the prospect in the subject line.
- Run some tests to analyze what is working for you.
Today, marketers are leveraging behavior-triggered emails to keep the customers engaged. It involves sending real-time automated emails based on how customers interact with your products or services. These emails go beyond the welcome message and help you create a bond with the customer.
Here are the types of triggered emails you can send-
- Abandoned shopping cart
- Transactional emails
- Personal events, etc.
These are just some strategies for personalized email marketing. You can go all creative by doing the research as per your industry and building a strategy.
Tools for personalized email marketing
Various email marketing tools help keep the whole ecosystem under one roof to make things easier. Here are some of the best tools that you can use-
An all-in-one marketing platform, HubSpot is one of the first choices among marketers. This platform enables you to automate various tasks without needing third-party software.
One of the biggest pros of using this platform is its full marketing suite with CRM, social media, email marketing, and other such capabilities. You can easily create integrated workflows and automated email campaigns. Besides, its analytics lets you track and get data on your marketing channels and leads.
Moosend is a great email marketing platform that enables you to segment your email list and create custom sign-up forms. It also provides various email automation tools and helps you create workflows to send the right email at the right time.
This platform provides features such as A/B testing, free interactive templates, pop-up forms, subscription forms, etc. It also offers detailed email analytics to gain data on open rate, click rate, bounce rate, purchases, product views, etc. These metrics help you optimize your email campaigns and get better results.
One of the most popular email marketing platforms, MailChimp, provides you with many features beyond email marketing. These include building a website, creating landing pages, paid ads, etc.
For email marketing, it provides tools such as drag-and-drop email builder, templates, data segmentation, A/B testing, lead capture forms, CRM integrations, etc. The platform also allows you to design customers’ journeys and get insights about your contacts to personalize your strategies.
We hope this blog will help you strategize your marketing better. If you have any questions/suggestions, you can reach out to us or drop a comment!
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