Influencer marketing for students | The ultimate guide

Influencer marketing has been a catchphrase frequently mentioned in the mainstream media. Some people are confused about what influencer marketing for students is. For the first time, they may wonder what it is all about and how it can be beneficial. Let’s find out about it on this blog.

What is influencer marketing?

An influencer is simply someone who can influence others. Brands pay an influencer, a type of social media marketing, to promote their product or service to their followers.

Influencer marketing began with celebrity endorsements. In today’s digital world, however, social content creators with niche audiences can frequently provide more value to brands. These smaller accounts regularly have highly engaged social media followers.

A social media influencer is someone who wields power through social media. Influencer marketing occurs when you hire an influencer to promote your products or services.

This year, nearly three-quarters (72.5%) of US marketers will use some form of influencer marketing, which is only increasing over time.

Influencer marketing statistics 

Below are some critical influencer marketing statistics.

• Influencer marketing reached $13.8 billion in 2021.
• For every $1 spent on influencer marketing, businesses earn $5.78 in return.
• Since 2016, there has been a 465% increase in searches for ‘influencer marketing’ on Google alone.
• Influencer marketing is considered adequate by 90% of survey participants.
• 67% of brands use Instagram for influencer marketing.
• In the last five years, 1360 influencer marketing platforms and agencies have entered the market.

What makes brands attractive to influencers?

• First and foremost, 96% of brands prefer long-term partnerships that result in multiple campaigns. Rather than spreading your budget across various influencers, choose a few high-quality influencers and cultivate genuine relationships with them.
• It’s also critical that you align well with their target audience, as 72% of influencers say brand alignment is the most vital factor when selecting a brand.
• Furthermore, influencers prefer creative freedom, as one-third of influencers say a brand with strict guidelines is the biggest turn-off.

Benefits of influencer marketing

• Increased brand awareness
• Enhancement of content strategy
• Effective lead generation
• Cost-effectiveness

How to create an influencer marketing strategy?

The below steps will help you strategize better.

Determine your aim and objectives

The primary goal of brand influencer marketing is to reach new target customers. It makes sense because an influencer campaign allows you to reach out to that person’s followers.

It is important to note that the goal is simply to reach new customers, not to make a sale immediately. After increasing brand awareness and product consideration, influencer marketing campaigns’ third most common goal is to drive sales.

Know your audience

The first step is to identify your campaign’s target audience. Creating audience personas is an excellent way to ensure you understand who you’re attempting to reach. Perhaps you’re trying to reach out to a more significant portion of your current audience or an entirely new audience.

Create a matching set of influencer personas once you’ve made your decision. It will help you understand the characteristics you want in your influencers.

Abide by the rules

Before you dive into influencer marketing, you should first learn the rules. The Federal Trade Commission established these rules in the United States.

The FTC takes transparency very seriously. Make disclosure guidelines a part of your agreements with influencers.

Influencers must be able to identify sponsored posts. However, this is not always the case. Alternatively, they may do so in such a way that the disclosure is effectively hidden or incomprehensible.

Consider the 3 R’s

An influencer is composed of three elements

Relevance

A relevant influencer shares content that is pertinent to your company and industry. They must have an audience base that is comparable to your intended market.

Reach

Reach is the number of people you could potentially reach by following the influencer. Remember that a small audience can be influential, but you must ensure that there is a sufficient following to align with your goals.

Resonance

It is the potential level of engagement the influencer can generate with a relevant audience for your brand.

As previously stated, having many followers is meaningless if those followers aren’t interested in your offer. Niche influencers, on the other hand, may have a large number of devoted and engaged followers.

Choose your influencer

How can you tell if a potential influencer is trustworthy? Engagement. You’d like to see many views, likes, comments, and shares. You want to see these from specific segments.

A high engagement rate indicates a loyal following, unlike an inflated follower count boosted by bots and fraudulent accounts. You need to find someone who creates content with a similar look and feel to yours.

Reach out to your influencer

Begin your communication with a new potential partner slowly by responding to their posts organically.

A direct message is a great place to start when you’re ready to suggest a collaboration. If possible, try an email address as well. Sending a mass email or DM is not a good idea.

Writing a personal message to each influencer may take a little longer. However, it will demonstrate that you are serious about the potential partnership. Your chances of securing a deal will rise as a result.

Give as much information about your brand as you can. Tell them about your Instagram campaign and what you hope to achieve. Make it clear how the influencer will benefit other than financially.

Lead generation

Finally, influencer marketing can assist you in obtaining more leads and customers. Depending on what you sell, you may want your influencer partnership to direct their followers toward a nurturing campaign so they can become more acquainted with your brand.

Once you’ve determined your goal, it’s time to decide on your key performance indicators or KPIs. These are the metrics you’ll track throughout your campaign and analyze afterward. You should monitor website traffic or social media followers to raise brand awareness. You ought to keep track of who registers in your nurturing cycle. One can easily track sales with unique links for influencers or customers with promo codes.

Key takeaways

• Influencer marketing is on the rise and the best option for many brands these days.
• Influencer marketing is cost-effective and provides excellent brand visibility.
• Choose your influencers according to your target audience and check whether the influencers have similar content and followers.

Did you find this blog informative? If so, do express your thoughts in the comments below. Click here to contact us for more information on influencer marketing. We would be happy to assist you with your queries.

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FAQs

Q1. Who is the most significant influencer?

Answer- Cristiano Ronaldo, Kylie Jenner, Selena Gomez, and Lionel Messi are some of the biggest influencers.

Q2. What are the four types of influencers?

Answer- Nana, Micro, Macro, Mega, or Celebrity influencers are the four types.

Q3. How many followers do you need on Instagram to make money?

Answer- You can have 1000 followers or 50,000 followers. You can also make money with minimum followers with an excellent engagement rate.

WRITTEN BY

Aastha

Study Abroad Expert

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