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In today’s connected world, the marketplace is now online. Being good at digital marketing is no longer just a good-to-have skill. It’s almost a necessity. If you’re looking to build a career or transition into one related to digital marketing, look no further. In this article, we’ll be listing down the top 10 Digital Marketing jobs some very useful tips on landing them.
But first, what is Digital Marketing?
Companies and individuals use Digital Marketing by applying a set of techniques to collate and interpret information for-
- Entering new markets.
- Targeting, acquiring, and retaining customers.
- Creating new products and services.
If you want to venture into the Digital Marketing domain, consider doing a Digital Marketing course to get a hold of the know-how of the industry. This will also make it easier for you to find a job in Digital Marketing. Besides various courses, some universities offer a degree in Digital Marketing. Research about those universities if you are interested in getting a Digital Marketing degree.
Digital marketers perform a variety of functions in an organization. These job roles are as lucrative as they are diverse. The scope for Digital Marketing is limitless. Let’s get to the list of possible Digital Marketing jobs!
1. Digital Media Managers
As the title suggests, this job role concerns the design of various multi-channel campaigns to drive the adoption of a brand or a product/service. Digital Media Managers are chiefly responsible for deciding the brand’s digital strategy and messaging.
These managers assess the business in terms of its strengths and utilize channels like paid ads, online reviews, etc. They aim to build brand awareness, customer preferences, and most of all, trust.
Essentially, digital media management is all about customer acquisition and lead generation. It requires an analytical mindset and an ability to forecast results.
The average annual salary for these is ⚹10,00,000.
2. Pay-per-click Managers
Fancy words? Fear not, let’s decode what these people do and why they’re number 2 on the list. These professionals enhance the PPC (pay-per-click) campaigns for a company using techniques such as budgeting, keyword selection, comprehensive search strategies, etc. What does that mean? Pay-per-click campaigns are a model of internet marketing in which advertisers pay a fee each time someone clicks on one of their ads. Essentially, it’s a way of buying visits to your site rather than attempting to “earn” those visits organically.
PPC managers are expected to be good at various ad types such as Google Display, Bing ads, paid search engine advertising, etc. They basically implement certain marketing strategies that help their clients (or employers) achieve certain goals.
The average annual salary for them is ⚹10,48,883.
3. SEM/SEO Specialists
SEM stands for Search Engine Marketing, and SEO stands for Search Engine Optimization. SEM involves techniques like SEO or PPC (pay-per-click). Search Engine Marketing, specialists perform very specific tasks for their employers- when the target prospects look for something online, these specialists make sure the the prospects see their name in the top results.
SEM specialists also manage campaigns to drive search results, like optimizing blogs and tuning RSS feeds. They essentially deal with the entire presence of a brand on a search engine.
SEM/SEO specialist is one of the highest-paying Digital Marketing jobs. The average annual salary for these runs around ⚹3,60,000 for an entry-level role and can go as high as ⚹9,75,000 for the mid-senior level folks.
Besides doing a Digital Marketing course, you can also look for specific SEM/SEO courses to flourish as an SEO/SEM specialist.
4. Content Strategists
Holding the attention of a prospect is one of the most important things to do for a marketer. In today’s world, shorter attention spans kind of hinder such efforts. Consumers spend a lot of time online and have many options to choose from.
Marketers need the product to not only stand out and grab attention but also retain the consumers’ attention. A well-thought-out content strategy is, therefore, a valuable asset. And even more valuable is the content strategist.
Content strategists essentially tailor the objectives of the company to meet the needs of the consumer, and in doing so, garner attention and improve brand visibility. These folks need to be systematic and pretty creative. Content generation and curation are amongst the top responsibilities for a content strategist.
The average annual salary for them is ⚹7,00,000.
5. Brand Marketing Expert
5th on the list of Digital Marketing jobs is a Brand Marketing Expert. With the world online, it is a no-brainer to invest time and money into building a digital brand.
This is a double-edged sword as businesses and brands do have more eyeballs on their wares that can be converted from spectators to customers. But they cannot escape unsatisfactory product reviews or poor customer experience.
Brand marketing experts craft an organization’s “narrative” on its website and social media platforms about its values and vibe. This speaks to the customers and builds brand visibility and influence.
It is the job of a Brand Marketer to stimulate certain emotions in a prospect and influence them to make a purchase. All of this conversion of leads to paying customers needs to happen at scale. Brand Marketers must possess an eye for detail, and they need to be excellent at storytelling too. An effective brand marketing team can build a powerful brand and gain trust.
The average annual salary for these starts at around ⚹10,50,000.
6. E-Commerce Specialist
E-commerce has emerged as a nifty and cost-effective solution for a brand retailer. Instead of maintaining a physical space, brands tend to save a significant portion of the overheads like rent and electricity costs.
Generally, traditional marketing efforts are augmented with an e-commerce presence. Plus, in the face of COVID-19, most businesses have had to rethink their entire marketing approach.
E-commerce specialists, as the name suggests, need to be proficient at optimizing product pages on e-commerce websites with descriptions and proper button placements.
This leads to an increase in the quality of customer experience and also increases sales conversions. To drive this, E-commerce Specialist’s folks need to collaborate across sales and marketing to create the perfect target conversion cycles.
The average annual salary for these starts around ⚹3,00,000 for an entry-level role and can float around ⚹9,75,000 for the mid-level roles.
7. Social Media Marketers
Social Media Marketing is a branch of Digital Marketing that deals with, you guessed it, Social Media. It involves designing strategies around boosting engagement from the audience on social networking platforms like Facebook and Instagram. If the brand does well on Social Media, it can impact the traffic on the brand’s website in a very favorable way. This could also involve email marketing.
Social Media Marketing is a very fast-paced job as it requires the marketer to be on top of the latest trends and news and how to use it to your advantage. Social Media Marketers are also sometimes dubbed as Communications Managers.
The average annual salary for these starts around ⚹3,50,000.
8. Digital Project Managers
As is evident from the title, these folks are the ones who pull together an entire digital marketing project. Digital Project Managers/Marketing Managers are expected to be skilled in strategy, communication skills, and management skills. They set the goals, decide timelines, delegate work, and set various milestones for the project. Sound knowledge of methodologies like Agile (Scrum) and Waterfall usually proves to be a bonus for them.
They essentially act as Team Leads or Project Managers for the entire digital project. This is a senior position, and typically people with a post-graduate degree and some relevant professional experience get hired for this role.The average annual salary for these folks starts at around ⚹12,50,000.
9. Marketing Analysts
Marketing Analysts use analytics tools, collect data, and create various reports consisting of market metrics that track and aid in the success of marketing campaigns. This role requires strong quantitative and statistical skills (math lovers unite!). Data visualization skills are considered to be the cherry on the cake for them.
Marketing Analysts design and conduct tests in the market and then analyze their results. They generate algorithms and strategies for tracking various metrics across the board, helping the higher-ups to make informed decisions. They also optimize qualitative strategies and back them up with quantifiable data.
The average annual salary for marketing analysts starts at around ⚹4,50,000.
10. UX/Visual Designers
One of the most important tasks in Digital Marketing is creating and maintaining an aesthetic appeal. That’s where a Visual Designer steps in. They create and influence brand experiences around various touchpoints along the journey of a sale. Their responsibilities include designing high-quality landing pages, email banners, presentations, creatives, and other such items.
Organizations expect them to be very good with UI/UX elements, typography, and storytelling capacity. The average annual salary for UX/Visual Designers starts at around ⚹6,50,000.
Digital Marketing enables a business to meet the customers where they are. Digital media is probably the future one of the most effective ways for sale and marketing. Facebook, YouTube, Instagram, and even Twitter, contribute to impressive business growth in small and big markets alike.
We hope this article helped you understand and make an informed decision about the Digital Marketing jobs available. If you’re still unsure about how to get a job in Digital Marketing, we’re here to help. Reach out to us or drop us a comment below if you have any queries about getting a Digital Marketing degree or building a career that best suits your needs and expertise!