An overview of the mass communication course

If you want to work in the media industry, a mass communication course is an excellent place to start. The study of transmitting and creatively arranging news to reach huge audiences worldwide is known as mass communication. Mass Communication places a strong emphasis on the theoretical and cultural approach and the application of tools and concepts from other disciplines such as anthropology, politics, psychology, economics, sociology, and philosophy. So, without wasting too much time, let’s dive into various aspects of mass communication courses.

What is mass communication?

The term “mass communication” refers to transmitting a message through a medium to a large group of people who have access to that medium. Mass communication is exemplified by journalism, advertising, and print media.

Eligibility criteria

Bachelors

If a student wants to be considered for admission to the Bachelor of Arts in Mass Communication (BA Mass Comm.) program, he must meet the following requirements –

• The candidate must have passed the Secondary/ 10+2 standard from a recognized school
• At the 10+2 level, the candidate must have a minimum aggregate percentage of 50%.

Masters

A student must complete the following prerequisites in order to be considered for admission to the Master of Arts in Mass Communication (MA Mass Comm.) program – 

• A Bachelor’s degree from a recognized university in any field is required.
• The candidate must have a minimum aggregate percentage of 50% at the graduation level.

Broad specializations in mass communication

Now that you’ve decided to pursue a degree in mass communication, the question is which specialization to pursue. Some of the top areas to consider as an excellent alternative among the various specializations of mass communication are listed below:

• Journalism – If you enjoy telling stories and gathering information from the source and boldly presenting it, journalism is your vocation.
• Broadcasting – Broadcasting is ideal for students who want to share audio and video content with a broad audience via electronic media like TV, radio, or the internet.
• Public Relations – Through press releases, promotional messages, and public appearances, public relations courses actively maintain a pleasant and amicable relationship between the general public and the media or between a firm and an individual.
• Marketing – A marketing expert communicates the value of a company’s product to customers. If you have excellent persuading skills, you can take up a marketing course or work in digital marketing.
• Video Production – This comprehensive course emphasizes electronic filmmaking. Students will need to keep up with advances in digital communication, learn to use multimedia, become skilled at developing media research campaigns, and improve their creative writing abilities.

Types of mass communication courses

Below are some of the mass communication courses available at both the undergraduate and postgraduate levels.

Undergraduate

• Arts in Journalism
• Bachelor of Journalism
• Media Communication
• Communication
• Marketing and Media Communication
• Advertising and Public Relations 
• Bachelor of Arts in Journalism
• Information and Communication Technology
• Bachelors of Arts in Media Communications
• Bachelors of Commerce in Marketing and Advertising

Graduate

• Mass Communication 
• Media Management
• Journalism and Media Industries
• Communication and Media Studies
• International Relations and Journalism
• Economic Journalism
• Masters of Science in Media and Communication
• Masters of Arts in Media, Communication, and Critical Practice
• MBA in Communication

Duration of a mass communication course

A bachelor’s degree in mass communication can take three to five years to complete, depending on the course specialization, structure, and university. 

Postgraduate programs can last from one to two years, depending on a variety of factors. This program involves project work, thesis, internships, and other activities.

Scope

Mass communication has a wide range of applications and is an excellent area to explore and build a career in. After earning a BA in Mass Communication, students can pursue careers in photography, news editing, journalism, or radio broadcasting. They could even get a master’s degree in this profession through higher education. Completing a master’s degree increases a student’s employability and opens up work options at higher levels.

Careers in mass communication

Mass communication provides a wide range of work prospects, and most of these jobs are highly practical. Companies need mass communicators to advertise their products/services, making this a promising career path.

Advantages of studying mass communication course

There are some abilities that you will learn while taking this course that will assist you in succeeding in the area and pursuing a successful career.

Here are some of the most important abilities you’ll learn –

• Ability to write well
• Communication abilities and a knack for telling stories
• Creativity and thinking ‘Out of the Box’
• Critical analysis and research skills
• A work style that is adaptable
• Personality traits and networking abilities

Key Takeaways

• The mass communication course prepares you to understand the fields such as politics, culture, and industry.
• The necessity of teamwork is stressed in a mass communication course.
• This course will teach you the elements of reporting, research and investigation, and smart copywriting.
• A mass communication course will train you to work under pressure and how to be adaptable and imaginative at work.

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FAQs

Q1. Is mass communication a good course?

Answer – Yes, mass communication is a fantastic job choice because it allows you to pursue various careers such as radio, public relations, journalism, filmmaking, and many others.

Q2. Can I do journalism after my BA?

Answer – Yes, you can pursue an MA in journalism and mass communication after a BA (hns).

Q3.  What is the prospect of a Ph.D. in Mass Communication?

Answer – The Ph.D. in mass communication will assist you in conducting research on mass communication and media studies.