Here’s a guide to marketing manager salaries in the US

What is a marketing manager?

A marketing manager determines how a company or brand should position and promote itself in the market. They assist in the planning and execution of campaigns that communicate the message of a brand or organization to its target audience. The exact job duties vary depending on the industry, if you work for a private company, a tourism bureau, or a higher education institution, then your job duties will change according to their marketing requirements. A marketing manager is generally responsible for developing plans that generate interest in a product or service. In higher education, for example, a marketing manager may devise a strategy to assist the university in meeting its enrollment targets. The Bureau of Labor Statistics predicts a 9.9% increase in marketing manager jobs between 2021 and 2031. With an increase in demand, there might also be an increase in marketing manager salary in the US. Let’s find out!

Marketing Manager |  Roles and responsibilities

A marketing manager’s work profile may differ depending on the experience and seniority of the organization. Following are the basic roles and responsibilities of marketing managers at all levels-

1. Creating product awareness

Marketing managers must actively seek avenues, partnerships/collaborations, and promotional ventures to increase awareness of a company’s product offerings. You can accomplish this through advertisements, campaigns, paid promotions, and so on. The goal is to communicate a product’s features, benefits, and other unique selling points to prospective customers to increase conversions for a company.

2. Increasing profits

One of the primary reasons for a high marketing manager’s salary in the US is that superior performance is associated with higher pay. This means that a portion of your monthly payment depends on you achieving your marketing and sales goals. In a nutshell, marketing is a goal-oriented job. As a result, the greater the numbers a marketing and sales team records, the greater the incentives in return. 

3. Branding

A marketing manager’s other important role is branding. As the title implies, they must plan marketing campaigns that lead to brand recognition. Branding is more than just taglines, it includes anything that helps customers identify with a company.

4. Innovation

In this digital age, numerous channels exist for marketing your product or service. Marketing managers are responsible for thinking outside the box and keeping up with changing times. Today, almost every marketing strategy includes a mobile component as more businesses invest in developing applications and leveraging the growing use of mobile phones to their advantage. This is one way of using innovation to build a marketing strategy.

As a marketing manager, you must stay on top of the latest marketing trends and use them to propel a company’s growth and development. Innovative thinking abilities can aid in the establishment of competitive advantage. Marketing managers must also be able to execute marketing plans and measure campaign success to optimize their performance.

Marketing manager salary in the US

A marketing manager in the United States typically earns around 169,000 USD per year. Salaries range from 86,200 USD (the lowest) to 260,000 USD (the highest).

This is the average annual salary, which includes housing, transportation, and other benefits. Marketing Manager pay varies greatly depending on experience, skills, gender, and location.

Salary range

Starting salary, salary range, and minimum wage

In the United States, marketing manager salaries range from 86,200 USD per year (starting salary) to 260,000 USD per year (maximum salary). It is not the legal minimum salary but the lowest reported figure in a salary survey with thousands of participants and professionals from across the country.

Median earnings

The median salary value is the middle salary value.  In general, if you are on the right side of the graph, then you are part of the group that earns more than the median salary. The median annual salary of marketing managers is 155,000 USD, which means that half (50%) of marketing managers earn less than 155,000 USD, while the other half earn more than 155,000 USD. 

Salary scales and percentiles

The two values that closely relate to the median salary are the 25th and 75th percentiles. According to a salary distribution survey, 25% of Marketing Managers earn less than 128,000 USD, while 75% earn more than 128,000 USD. here, you will observe that there is an increase in the number of marketing managers who earn more.

Salaries by the years of experience

The most important factor in determining salary is the experience level. Naturally, the more years of experience you have, the higher your salary. Employees with less than two years of experience earn around 96,600 USD annually.

Someone with two to five years of experience can earn a salary up to 126,000 USD per year, which is 31% more than someone with less than two years of experience.

Moving forward, someone with five to ten years of experience earns 177,000 USD per year, which is 40% more than someone with two to five years of experience.  Marketing managers with ten to fifteen years of experience earn 212,000 USD per year, which is 20% more than someone with five to ten years of experience.

If you have fifteen to twenty years of experience, you can expect to earn 231,000 USD per year, which is 9% more than someone with ten to fifteen years of experience.

Finally, employees with more than twenty years of professional experience earn 249,000 USD annually, which is 8% higher than those with fifteen to twenty years of experience.

Key takeaways

• A marketing manager decides how a company or brand should position and promote itself. They help with the planning and execution of campaigns that spread the message of a brand or organization to its target audience. 
• The exact job duties of a marketing manager vary depending on the industry. The basic job role includes creating brand awareness, increasing profits, working on branding, and so on.
• A marketing manager in the United States typically makes around 169,000 USD annually. Salaries range starts from 86,200 USD (the lowest) to 260,000 USD (the highest). The salary also includes housing, transportation, and other benefits. 

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FAQs

Q1. What is the highest pay for Marketing Managers?

Ans- According to a reliable source, the highest pay for a marketing manager is $2 million per year.

Q2. How can marketing managers increase their salaries?

Ans- As a Marketing Manager, you can increase your pay in various ways. Think about making a career move to a new employer who is willing to pay more for your skills. Earning advanced degrees may allow you to earn more money and qualify for promotions. If you are a Marketing Manager who also supervises, this experience can also increase your chances of earning more.

Q3. Which country is best for marketing jobs?

Ans- The United States is one of the countries with the most job opportunities.

You’ll never run out of marketing opportunities in the United States, which is home to major corporations such as Google, Apple, and Microsoft. Also, it is one of the highest-paying countries for digital marketers.