SEO interview questions | Ace interviews with these 15 questions

Learning SEO is one of the best ways to create visibility for your website in the unpaid results of a search engine. Search engines ‌sort through a billion websites, finding answers that are most aligned with your requirements. Owing to the several benefits of a well-structured SEO strategy, knowing the relevant skills is now considered necessary for a career in digital marketing. 

Here is a compilation of 15 SEO interview questions & answers that will help you crack any interview. 

Reliance on search engines across the world ensures that SEO is a significant component of any digital marketing strategy. Although, relevant SEO skills at hand will present you with flourishing job prospects at any stage in your career. Some of the most popular SEO interview questions and answers are as follows-  

What is SEO? 

Answer – SEO is the practice of optimizing the architectural layout of a website. It is a significant contributor to content relevancy and attractiveness of links, ensuring that we find the relevant pages. 

What is a keyword? 

Answer – Keyword is a word or phrase that describes the content of a page. Keywords are the search term that helps to rank for a particular page. They make it possible for people to find a specific site via search engines. 

Why is SEO important for business? 

Answer – If a business aims to be successful in the online community, it is very important to have a well-structured and optimized website. In addition, SEO helps businesses rank higher on search engines, allowing you to connect with a relevant audience. 

What are backlinks? 

Answer – Backlinks are the incoming links to your webpage or website. These are also referred to as inbound links. 

 

What are outbound links? 

Answer – Outbound links are the links present on your webpage. These links direct readers from your website to another website or webpage. 

What is a latent semantic keyword? 

Answer – A latent semantic keyword is a variation of the primary keyword. Latent semantic keywords should also appear naturally in the on-page content. 

What is cross-linking? 

Answer – Cross-linking is the process of linking one site to another. Cross-linking provides users with different reference sites that contain information related to the search. 

What is body content relevance? 

Answer – A text that does not have images on the website is non-image text or body content relevance. This helps in the optimization of sites, allowing you to improve your ranking in search engines. 

What is a paid result? 

Answer – A paid result refers to advertisers that pay to display their ads in addition to better organic search results on search engines. Paid results are often instantaneous, and advertisers are not obligated to enhance the content and website to rank. 

What is Google Autocomplete? 

Answer – Google Autocomplete is a search engine feature that offers a list of suggestions that help users finish queries. This also allows you to complete searches quickly and with less effort. To repeat, Google Autocomplete is ‌useful for browsing search engines on a mobile device. 

What is keyword density? 

Answer – Keyword density is the proportion of times a phrase or term occurs on a webpage. An exact optimal level needs to be maintained for keyword density. While there is no perfect keyword density, 3-4% of the total word count is the recommended practice for SEO strategies. 

What is Google Sandbox? 

Answer – Google Sandbox Effect is a theory of SEO. This theory states that new websites are put on a “probation period” or imaginary area and cannot rank for their important keywords. The theory also states that Google needs time to observe the website before taking it out of the “probationary period”. 

What is keyword stemming? 

Answer – Keyword stemming is ‌finding new keywords from a root keyword with the aid of search queries. For example, adding pluralization, a prefix, or a suffix to keywords can help in creating a new keyword. 

What is cloaking?

Answer – Cloaking is a slightly more deceptive way of optimizing a website for search. With this technique, the content shown to search engine crawlers is different than the content shown to end-users. 

What are long-tail keywords? 

Answer – Long-tail keywords or phrases include more than four words and are ‌very specialized. Long-tail keywords indicate the quality and purpose of the search, leading to a higher number of sales (if targeted adequately). 

Key takeaways 

• SEO is one of the most important components of digital marketing strategies. Learning the skills of SEO will equip you with the relevant knowledge you need for a career in the industry. 
• Preparing for different opportunities with the above-listed SEO interview questions can be an excellent way to put your best foot forward during assessments. 
• With knowledge of SEO, you can help brands and websites rank higher on search engines. A better ranking attracts the right kind of audience. 

Click here to reach out to us for more information on SEO interview questions. We would be happy to assist you with your queries!

Liked this log? Read next: Here’s everything you need to know about Digital Marketing

FAQs

Q1. How do I learn SEO? 

Answer – There are several online courses (both free and paid) that will train you in the fundamentals of SEO strategies. 

Q2. What are the other concepts I should focus on when preparing for an interview in the digital marketing industry? 

Answer – Focus on concepts such as social media management (SMM), content marketing, advertising, influencer marketing, video marketing, and pay-per-click advertising. 

Q3. Do SEO strategies help brands save money? 

Answer – Of course! SEO strategies do help companies be accountable for their budget in terms of advertising and marketing. 

4. How do I talk about SEO in an interview?

Answer- The interviewer wants to know if you have good knowledge of the field you are interviewing for. All you need to do is be prepared for any question they ask you by doing thorough research about the field and understanding it. In an SEO interview, you can talk about the different SEO tools, share your experience, talk about how you helped your previous organization/employer rank high on Google, and so on. 

5. What are SEO tools?

Answer- SEO tools help us understand how well the website is doing on Google and how to rank better. It is efficient to see which areas of the site need work. 

6. What are SEO skills?

Answer- Having SEO skills means understanding how Search Engine Optimization works and how to optimize the website so it can be seen by search engines.