Table of Contents
- What is SEO | An overview for you
- What is SEO | Attracting traffic organically
- What is SEO programmed for?
- What is SEO | SEO content writing
- There are two sides to a coin!
- What are on-page SEO and off-page SEO?
- How does off-page SEO help rank your website higher in search engine results?
- Five advanced SEO techniques to increase your search engine ranking
- Key takeaways
What is SEO | An overview for you
Now, most of you may know that SEO stands for Search Engine Optimization, but how does it work? As a matter of fact, what is SEO? And what does it optimize? We are here to help you find your way through this maze called SEO and give you the ultimate tips to maximize its benefits.
All in all, SEO is a marketing tool that helps your page/website rank higher in the search engines, escalating your visibility amongst the users of that particular search engine organically.
What is SEO | Attracting traffic organically
Attracting traffic organically means expanding your website’s reach without paying for it. It can range from image searches to news to videos. You can also outsource this service to SEO experts in SEO companies to optimize and market your website better.
However, it is crucial to realize that Google is not the only search engine. In 2019 itself, of all the global desktop search traffic, Google only contributed over 75%, whereas Bing accounted for 9.97%, Baidu 9.34%, and Yahoo 2.77%.
What is SEO programmed for?
SEO is programmed to analyze the search engine’s algorithm, which helps identify the search engines’ patterns, what the users will be interested in, and the trending keywords.
The algorithms of these search engines change drastically, so SEO comes with high risks of uncertainty and insecurity. Every website has a different design, and they serve different purposes.
What may work for one website may not be a successful marketing strategy to promote your website. You may be attracting millions of visitors one day and incurring hefty losses the next day if the search engine algorithm doesn’t qualify your page as a high-ranking page.
What is SEO | SEO content writing
According to your search, the first page makes up 67.60% of all the clicks directed towards the top 5 results on the page. The search algorithm of Google sets around 200 parameters to rank the websites accordingly. As a matter of fact, this proves that quality content is king. Quality content leads to more organic traffic and a higher rank for your page.
All in all, if you want that good content to rank well, make sure to have a well-written and detailed article; because the more information you provide to your readers, the better your chances to show that you are a reliable site. It also helps receive more links directing to your page, which adds to your credibility.
There are two sides to a coin!
Much like the above adage, there are two sides to SEO too.
If you want to earn quick bucks without providing quality posts to your audience, you have already sided with Black Hat SEO. Whereas, White Hat SEO is for all those passionate about growing their website without compromising the quality of the content.
Here’s what you need to know about them –
|What is Black Hat SEO, and why avoid it?||What is the White Hat SEO Technique, and why should you practice it?|
|Black Hat SEO is the technique of maneuvering the search engine algorithm using techniques like keyword stuffing, increased usage of unassociated idioms, cloaking, and using private link networks to rank higher in the search engine results.||Unlike Black Hat SEO, White Hat SEO does not exploit the loopholes in the search engine regulations, providing authentic and genuine results based on quality and maximizing the user’s experience.|
|This practice is termed Black Hat SEO due to the breach it causes in the search engine parameter. Therefore, the violator may not only run the risk of getting their websites penalized by Google Panda and Google Penguin, but the search results also create a shoddy and unreliable brand image.||If you want your website to be successful and long-lasting, White Hat SEO is the only method you should practice. You don’t have to constantly look for new search engine algorithms to avoid the bullet and, therefore, increase the traffic the right way.|
What are on-page SEO and off-page SEO?
On-page SEO and off-page SEO are both integral functions to maximize the benefits of SEO’s marketing strategy.
|On-page SEO||Off-page SEO|
|On-page SEO is associated directly with your websites, like the internal links and keyword usage. 57% of marketers believe that on-page content optimization is one of the most efficient SEO techniques.||Off-Page SEO drifts away from any direct action taken within the website to rank higher in search engine results.|
How does off-page SEO help rank your website higher in search engine results?
Let’s take an example, for instance –
You want to go to a restaurant, and you have two options, a renowned restaurant known for its exceptional service and high food quality and a restaurant with no recommendations or reviews – which one would you choose?
Needless to say, you’d choose the restaurant known for its quality amenities. Similarly, when several websites add notable links that redirect the users to your website, it adds credibility to your content. As a matter of fact, it helps search engines recognize that you provide quality content and experience to the audience.
However, approximately 91% of all the existing pages don’t receive any organic traffic from Google because they lack backlinks. So make sure to have your off-page SEO in place to generate organic traffic.
Five advanced SEO techniques to increase your search engine ranking
#1. Assess your website for optimization
Analyzing your website for modifications is one of the most important parts of SEO that sometimes gets left out. Before you dive into this labyrinth called SEO, you must observe your website’s activities to understand what needs to be improvized to attract more visitors while maintaining your current client base. Analyze which posts perform better, the target audience, the niche, SEO keywords, meta descriptions, URL structure, what your audience prefers, and serve them the best content you can.
#2. Mandatory internal linking
Have you ever started on one page and ended on a completely different page catering to a completely different topic and niche just because it captivated you? Internal linking to other blogs on your website motivates your audience to click on that link and explore further if your content provides them with valuable and exciting information.
#3. Increased use of infographics
Infographics are an attractive yet informative way to educate your audience. As per studies, an infographic does 30x times better than an article. As a matter of fact, this is because of the simple psychology of people that encourages them to engage more with visuals than text, thus making infographics a popular choice to increase traffic.
#4. Compile the experiences of experts in a roundup post
Roundup posts tend to do exceptionally well due to the experts who share their valuable opinions and expertise on the matter of concern. Not only is this excellent quality content for your audience, but it also helps to rope in a large amount of traffic as the experts share your content with their followers. All in all, it increases the engagement rate and provides your website with exposure in front of a largely untapped audience.
#5. Explore Wikipedia for broken links
Confused, are you? Let me explain it better and tell you why this is one of the smartest ways to increase your website reach. While exploring Wikipedia, have you ever come across a link that has ceased to exist (dead link) or data with no link to prove its authenticity (citation needed)? You can make this link yours and make the most out of it by providing valuable and trustworthy information on the given topic.
- Target your content to be 2000+ words to increase your chances of ranking higher on search engines.
- Use trending keywords that people are most likely to use when searching for the topic on various search engines.
- Avoid adopting Black Hat SEO techniques to steer clear of getting banned on search engines.
- Adding backlinks to your content is essential in order to increase organic traffic.
Liked this blog? Then read The Land Down Under | All you need to know about Australia!
Question 1: Does my business need SEO?
Answer: SEO has become an integral part of creating a successful business, which helps create brand visibility. It increases brand awareness amongst consumers and helps your brand get out into the market with higher reach and engagement. As a matter of fact, it is also a cost-effective method of growing a consumer base.
Question 2: How to find suitable keywords?
Answer: It is essential to know the basics of this marketing tool before jumping head first into creating a strategy. You need to know what SEO is, what to optimize in your website, etc. It’s always best to know what consumers search for on search engines to find businesses like yours. You can then use those keywords to your advantage to understand what your target audience is searching for and tailor your website accordingly to show up on search engines more often.
Question 3: What are the top parameters Google uses to rank websites?
Answer: There are several parameters that Google uses to judge & rank your website. However, the top ones are direct website visits, time on site, pages per session, bounce rate, and total backlinks.