Table of Contents
Advertisement Format
English is beyond rote learning and mugging up topics. It is concerned with the holistic development of students with practical learning. That is why the English paper includes a writing section where students get to practice story writing, notice, note-making, article writing, message writing, letter writing, and advertisement writing, among others. This improves their creative skills and written communication abilities. This blog will help students learn about one topic of the writing section — advertisement format and different types of advertisement samples. Keep scrolling!
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Advertisement Format in English for College Students
Let’s learn the advertisement format for you.
Format for Classified Advertisement Writing | Format for Commercial Advertisement Writing |
Format for Situation Vacant types
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Format for To-Let ads
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Format for Sale / Purchase of Property / Assets
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Format for Educational institutions
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Format for Missing person
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Format for Tours and travels
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Format for Kennel
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Format for Packers And Movers
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Format for Lost And Found
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Format for Tuitions
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What is An Advertisement?
An advertisement is a type of public announcement delivered through popular media channels such as newspapers, magazines, pamphlets, billboards, placards, radio, television, etc. If you have seen an advertisement in a newspaper or any other medium, you may have noticed that it is short yet covers all important details. Let’s now check out the different types of advertisements and various advertisement formats.
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What Are The Different Types Of Advertisements
There are two types of advertisements, including-
- Classified advertisements
- Commercial advertisements
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Classified Advertisements
Classified advertisements are written for classified sections of magazines and newspapers that are read by the general public. These advertisements are short and crisp.
The correct advertisement writing format for Classified Ads is:
- Heading (should be in capital letters)
- Content
Various types of classified advertisements are-
- Situation / Vacant
- Lost and Found
- Sale and Purchase
- Accommodation
- Educational
- Placement services
- Matrimonial
- To Let
- Tuitions
- Packers and movers
- Kennel
- Tours and Travels
A classified advertisement format must have the following-
- A maximum of 50 words.
- A clearly stated category such as “vacant,” “wanted,” “to-let,” etc.
- Contact addresses, telephone numbers, and email addresses, if any.
- An outlined box within which you write the content.
Commercial Advertisements
Commercial advertisements are used by organizations to promote their brands or products. These advertisements focus on selling or promoting products using bold visuals, discounts, slogans, and catchphrases.
A commercial advertisement must have-
- A catchy headline
- Offers and discounts in bold
- Metaphors or alliterations
- Proportional fonts
- Name, contact, and other details
- An outlined box
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Advertisement Writing Examples
The best learning always comes after practice. But before we begin our practice, let’s look at some advertisement writing samples/examples.
Classified Advertisements
1. Situation vacant
Sample:
SITUATION VACANT Software engineer required for Abc Solutions. The candidate should have a master’s degree in computer science with a minimum of 3 years of experience in coding. Salary has no constraint for suitable candidates. Send an updated CV before 20 June 2022 to HR@abc.com |
2. Lost/found
Sample:
MISSING PERSON The general public is hereby informed that a 10-year-old girl from Allen Park, Delhi-22 went missing 2-days ago. The girl’s name is “Alia,” has a dusky complexion and is wearing a pink frock. Anyone aware of the whereabouts, please contact: Rahul, phone no. 95320001xx. Cash reward: ₹30,000 for the finder. |
3. Sale and purchase
Sample:
FLAT FOR SALE New flat for sale on Park Street. Three bedrooms with attached toilets, big living room with dining area, fully furnished and well-lit. Very close to the commercial markets and the airport. Expected price: ₹45 lacs. Contact A.K Jha, Phone No: 78445566xx. Address: 250, Middleton Row, Kolkata. |
4. To-let
Sample:
TO-LET 2 BHK flat available for rent in XY Apartment, Sector 1, Connaught Place, Delhi. In close vicinity to commercial markets, metro stations, and hospitals. The apartment has full security and free parking space. Expected rent- ₹45,000 p.m. Contact Khushi Singh; Mobile no: 9901xxxxxx. |
5. Educational institutions
Sample:
EDUCATIONAL Delhi Commerce Institute offers a one-year diploma course in business management. Eligibility: Passed class XII. Batches of 25, divided into 4 groups for practical training. Excellent faculty. Quarterly fee: ₹3000. Last date to apply: 22nd July. Contact Khushi Singh, Director DCI; Mobile no: 9901xxxxxx or visit www.dciindia.in |
6. Tuition
Sample:
ENGLISH TUITION CLASSES English tuition is available for students of class Xth. No more than three students will be taught. Classes are available thrice a week (Mon. to Fri.) between 5 pm and 7 pm. Best result assured. Those interested contact: Kavya, B.A. in English; Mobile no: 912234566 for more details. |
7. Tours and travels
Sample:
TOURS AND TRAVELS An attractive package to Ooty is available at Rahul Travel Agency. Three days and two nights. Breakfast and dinner included, stay at a 3-star hotel, sight-seeing included. Get it today at ₹6999 only. Contact Rahul Kapoor, Rahul Travel Agency, 9879987xxx |
Commercial Advertisement
Enjoy snow in this melting heat with a perfect getaway at MUSSOORIE Get up to 50% discount on MUSSOORIE HOLIDAY PACKAGES Packages starting from ₹3,999 per person (Includes accommodation, sightseeing, breakfast, and dinner) Indulge in trekking, fishing, hiking, river rafting, and paragliding Hurry up! Contact us at 76738940xx Rahul Travel AgencyConnaught Palace, New Delhi-2, India |
How To Write Advertisements
- Make a brief and simple advertisement: Keep phrases short and simple to understand. Long phrases are a big no. The main focus should be on the issue.
- Captivating headlines: The headline should garner the attention of readers and address the issue.
- Informative: Informative content means that the advertisement should include all important details.
- Language: Use simple language. There should be no jargon or complex ideas.
- Mandatory outline: Always add a box.
- Where to contact? Do not ever forget to add contact details.
Advertisement Writing Practice Questions
Time to practice, kiddos. Check out these practice questions and master the advertisement writing format.
Q1. You are a manager of ABC Ltd. Sector 30 Gurgaon. You need an efficient data entry operator for your office. Write an advertisement for the ‘Situation Vacant’ column of a local daily.
Ans.
SITUATION VACANT Wanted an efficient, smart and hardworking data entry operator for a leading manufacturing company in Gurgaon. Qualifications – Graduate, age 20-35 years. Typing speed 50 w.p.m. Preference to those who have 1-2 years of experience. Salary up to INR 2600000 annually. Apply with complete bio data and update resume within 15 days to ABC Ltd., Sector 30, Gurgaon. |
Q2. You want to purchase a flat in Anand Vihar. Write an advertisement in not more than 50 words detailing your requirements.
Ans.
FOR PURCHASE For purchase Omaxe Flat in Anand Vihar with two bed-rooms, attached bathroom, balcony, D/D with family lounge. Price to be around 30-40 lakhs. Bonafide owners or dealers to contact, BK Bose, 132/98, Ramesh Nagar, New Delhi-110015, Phone – 8976546345. |
Q3. You are Aman / Shalini of 98, Vijay VIhar, Haryana and wish to let out your newly built house. Draft an advertisement in not more than 50 words for publication in the ‘To Let’ column of Hindustan Times giving all necessary details.
Ans.
TO LET Available on rent-basis a newly built house in Vijay Vihar. Four bedrooms with attached baths, a drawing-dining room, a large kitchen, and a balcony. A garage with car parking facility also provided. Rent expected to be around 50,000-70,000 p.m. Family preferred. Contact mobile number – 7503391356 or Shalini, 98, Vijay VIhar, Gurgaon, Haryana. |
Q4. You are the General Manager of E.V.L. Company which requires posh bungalows in company lease, as guest houses. Draft an advertisement in not more than 50 words under classified columns to be published in ‘The New Indian Express’.
Ans:
Accommodation Required EVL Company requires posh bungalows to be used as guest houses by their executives and guests. Accommodation in a centrally located, posh area, with a power backup facility and uninterrupted water supply, is a must. Close proximity to the market will be preferred. Owners please contact: General Manager, EVL Company, Delhi. |
Q5. Your younger brother, aged 5 has been missing for the last three days. Draft an advertisement in not more than 50 words for the Missing Persons column of a local newspaper. You are Ram/Rama. Contact number 931070000. (Comptt. Delhi)
Ans:
Missing Person The General Public is hereby informed about the disappearance of a 5-year-old boy from Central Park in Connaught Place three days ago. The child responds to the name ‘Sonu’, is fair complexioned and was wearing a red shirt and denim shorts. Anyone knowing anything about his whereabouts please contact: Ram, contact no. 931070000. A cash prize of 50,000 for the finder. |
Q6. You are Ramanuj am/Revathi, a student of Class XII, St. Xavier’s School, Jhansi. You are interested in giving tuition in Maths to one or two students of class VIII. Draft an advertisement in not more than 50 words for a local newspaper. (Comptt. All India)
Ans:
Maths Tuition Available Tuition for Maths is available for students of class VIII. Not more than two students will be taught five days a week (Mon. to Fri.) between 4.30 pm to 6 pm. Assurance of good results. Those interested may please contact: Ramanujam, a student of Class XII at St. Xavier’s School, Jhansi |
Q7. You are Uttarq/Umesh, a visually challenged person running a telephone booth in the Central Market, Delhi. Give a suitable advertisement in not more than 50 words for a telephone operator in the ‘Situation Vacant’ column of Delhi Times, offering attractive remuneration. (Comptt. All India 2011)
Ans:
Situation Vacant Telephone Operator required for a telephone booth, run by a visually challenged man, in the Central Market, Delhi. The person must be fluent in Hindi and English. Work timings: 12 p.m. to 9 p.m. (Monday to Saturday). Remuneration no constraint for suitable candidates. Contact: Umesh, 9818182838 (between 3-5 p.m.) |
Q8. You want to rent out your newly constructed flat in the heart of the city. Draft an advertisement in not more than 50 words to be published in ‘The Deccan Herald’, Bangalore under classified columns. Give all the necessary details. You are Mohan/Mahima of Jayanagar, Bengaluru. (Delhi 2011)
Ans:
Available For Rent Newly constructed flat on M.G. Road with 24 hrs. water and electricity back-up facility. Has two bedrooms with attached bathrooms, one huge drawing-cum-dining. Expected rent? 24,000 p.m. Company lease only. Contact: Mohan, Jayanagar, Bengaluru. |
Q9. You are Mohan/Mohini, General Manager of PJC. Industries, Hyderabad. You need an accountant for your company. Draft, in not more than 50 words, an advertisement to be published in ‘The Hindu’ in classified columns. (All India 2012)
Ans:
Situation Vacant Wanted Accountant with a Master’s Degree in Commerce and a minimum of three years experience in a reputed firm. Candidates should not be more than 30 years of age. Remuneration is no bar for a suitable candidate. Apply with a detailed resume within seven days to Mr. Mohan, General Manager, P.K. Industries, Hyderabad. |
Q10. You are Ratan/Rani, General Manager of Hotel Green Park, Lucknow. You need a receptionist for your hotel. Draft an advertisement in not more than 50 words to be published in ‘Hindustan Times’, Lucknow, calling for applications. (All India 2012)
Ans:
Situation Vacant Wanted male/ female receptionist in the age group of 22-28 years for a reputed four-star hotel. The candidate should be a graduate with fluency in English and should be computer literate. Apply with a detailed resume within seven days to the General Manager, Hotel Green Park, Lucknow. |
Some More Practice Questions:
- Advertisement writing for the “Situations Vacant” column of ‘The National Times’ stating the requirement of TGT (Maths) for your school
- Advertisement writing for IIM Competition Tutorial Centre launch
- Advertisement writing in the Missing person column of a local newspaper urging people to help you find your 5-year-old younger brother who has been missing for three days
- Advertisement writing to be published in a national daily to sell household furniture
- Write an obituary message about the demise of your mother to be published in a national daily
- Write an appeal to the students requesting them to donate the martyrs killed during the Kargil war
- Write an advertisement for publication in the newspaper for “Haj packages”
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Key Takeaways
- If you want to nail the writing section of English, you need to learn every topic thoroughly.
- Advertisement is one topic that students get stuck at in the exams. So, give it some more time to master this area.
- Always remember that practice makes you perfect, so sit down with these samples and practice using these advertisement writing formats.
Did we miss out on anything while covering this topic? Let us know in the comments below or reach out to us.
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FAQs
Ques 1: What is the word limit of an advertisement?
Answer 1: An ideal advertisement should not be more than 50 words.
Ques 2: Is a matrimonial advertisement a commercial advertisement?
Answer 2: No, matrimonial advertisements are classified advertisements that are available in classified sections of newspapers and magazines.
Ques 3: What is the advertisement format for classified advertisements?
Answer 3: The advertisement format for the classified advertisement includes a headline like “vacant,” “lost/found,” “sale,” etc. Then, add all the important details in the content body of the advertisement, including contact details, and put the advertisement in the box. Make sure the advertisement is around 50 words.